- Engines citing Harbor
- 1 → 4 of 4
- Inbound qualified leads
- +147%
- CAC reduction
- −38%
The challenge
Harbor was the technical authority in their niche but invisible to AI engines. Larger generalist firms with weaker expertise were being cited instead.
The approach
Rather than chase content volume, Harbor doubled down on authority signals: cited research, named experts with structured author markup, and consistent NAP across legal directories.
The compounding effect surprised us — once two engines started citing Harbor, the other two followed within six weeks. Authority signals cross-pollinate.
"We don't have an SEO team. FoundIn.ai gave us a prioritised list of fixes a non-technical founder could ship in a weekend. The AI engines started recommending us within a month."