- ChatGPT mention rate
- 12% → 61%
- AI-attributed demos / mo
- +218%
- Time to first fix
- 11 days
The challenge
Northwind ranked well on classic SEO but rarely appeared inside ChatGPT or Perplexity when prospects asked 'what's the best analytics platform for mid-market e-commerce?'. Sales heard 'we hadn't heard of you' on 4 of every 10 first calls.
What we found
FoundIn.ai's audit flagged three root causes: a sparse Wikidata entry, missing Organization schema, and a competitor with 4× the review velocity on the two platforms the engines actually parse.
The fixes
Northwind shipped Organization + Product + FAQPage schema in a week, rewrote their Wikidata entry with cited sources, and ran a 30-day review-velocity campaign on G2.
Mention rate moved within three weekly probe cycles. By day 90, Northwind was cited in 6 of every 10 ChatGPT answers for their core category prompts.
"We thought we had a content problem. FoundIn.ai showed us we had a knowledge-graph problem. Two weeks of schema and Wikidata work moved the needle more than a year of blogging."